Decodes
Real ads seen on highways, in airports, under an AI answer, taken apart for what the person feels, what the brand wants, and the psychology connecting them.
ChatGPT Shows an Airbnb Booking Ad Under Its AI Answer About Desert Solar Towers
Three ads in one ChatGPT chat on I-15 from Las Vegas into California, and the Airbnb card that appeared under an answer about desert solar towers, decoded from both sides.
Ramp Made Receipts Funny. I Saw It on My Way Out of O’Hare.
Ramp’s “Chase Global Markets. Not Receipts.” board at Chicago O’Hare, decoded through a consumer lens, a brand lens, and the marketing psychology behind why it works.
Spider-Man: Brand New Day × Google Maps: A Film Promotion Built into a Daily Habit
A Spider-Man: Brand New Day hunt built into Google Maps and Street View, decoded through a consumer lens, a brand lens, and the marketing psychology behind why it works.
Spider-Man Took Over Times Square. It Didn’t Need to Say Anything Else.
A Times Square billboard takeover for Spider-Man: Brand New Day, decoded through a consumer lens, a brand lens, and the marketing psychology behind why it works.