Ad Captured — By Thinker

Thinkers

The researchers whose work explains why an ad works — decoded alongside the captures that draw on their thinking. Click a name for their profile and the captures that reference them.

Laurent Itti Visual Attention Christof Koch Visual Attention Ernst Niebur Visual Attention Maurizio Corbetta Attention Networks Gordon Shulman Attention Networks Robert Zajonc Mere Exposure George Loewenstein Curiosity Gap Jerry Suls Incongruity and Humour Hedwig von Restorff Isolation Effect Richard Petty Elaboration Likelihood John Cacioppo Elaboration Likelihood Byron Sharp Distinctive Brand Assets Al Ries Positioning Jack Trout Positioning Les Binet Brand and Activation Peter Field Brand and Activation